Generative art & Motion tracking

Programming is an interface between man and machine; it is a clean, logical discipline, with clearly defined aims.
Art is an emotional subject, highly subjective & defying definition.
Generative Art is the meeting place between the two. [Matt Pearson]

Markerless Motion Tracking
Capture movement and body structure without wearing sensors. In particular, there is a new generation hardware tool originally created for gaming purposes.

Video Biennale Firenze
Pagina Outsider Art – ArteVerona
Video Verona Risuona Festival
Video Connected 1.0

Video mapping

Video mapping is a projection technique used to turn objects into a display surface for video projection. By using specialized software, a 2- or 3-dimensional object is spatially mapped on the virtual program, which mimics the real environment it is to be projected on.

The video is commonly combined with audio to create an audio-visual narrative. In recent years, this technique has been widely used in the context of cultural heritage like an excellent “edutainment” tool. [extracted from wikipedia]

Videomapping Outsider Art – ArteVerona
Video Augmented Sculpture – Warsaw
Video Projection on Sculpture
Video White Doors – Lucca

IoT (Internet of Things) and Arduino

The Internet of things (IoT) describes the network of physical objects – “things” – that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the Internet. [extracted from wikipedia]

Arduino is an open-source hardware and software company, project and user community that designs and manufactures single-board microcontrollers and microcontroller kits for building digital devices … Arduino board use a variety of microprocessors and controllers. The boards are equipped with sets of digital and analog input/output (I/O) pins that may be interfaced to various expansion boards and other circuits. [extracted from wikipedia]

Arduino Educational
Led Wereable
Conductive Ink
Arduino DMX

Marketing & Comunication

Marketing and communication module
How to introduce in a marketing strategy the technologies and knowledge learned at the workshop? It’s vital to learn how to propose these new tools and insert them in terms of creative processes designing.

Moreover, we will teach the right method and will give tools to better communicate this technology internally, to obtain support and involvement within company teams!
From the point of view of communication we will face the structuring of a communication campaign with the full integration of IOT, generative art, computer vision and motion tracking.

Knowledge …
Storytelling …
Social …
… and New Technologies

KPI (demo)